Converse is delighted to announce Grammy-nominated musician Charli XCX as a creative partner. Rising to prominence through Myspace and garnering acclaim with her album “Brat,” Charli XCX has established herself as a pioneering influence within the Gen Z demographic. Her distinctive fashion sense and audacious personality echo the ethos of Converse, making this collaboration a natural fit.
Charli XCX’s affinity for Converse is well-documented, with a notable penchant for wearing her Chuck Taylors to the point of complete wear. Although specific details of upcoming projects remain under wraps, enthusiasts can anticipate unique endeavors, potentially featuring bespoke designs of the Chuck Taylor sneakers that capture her signature aesthetic.
The partnership will be inaugurated with Charli XCX featuring in Converse’s holiday advertising campaign, captured by renowned photographer Sharna Osborne. This campaign spotlights her enduring passion for the iconic Chuck Taylor All Star sneakers and underscores her long-standing devotion to the brand.
Charli joins an illustrious roster of Converse collaborators, including names like Tyler, The Creator, Billie Eilish, pgLang, Shai Gilgeous-Alexander, Alexis Sablone, Rick Owens, and Isabel Marant. She is set to infuse the brand with her unique creative vision and dynamism. As Charli XCX and Converse forge ahead with this partnership, the brand anticipates launching groundbreaking initiatives that will blend innovative ideas with daring styles, continuing Converse’s legacy of engaging with legendary creators to set trends and inspire future generations.
As this collaborative journey progresses, Converse encourages its followers to keep abreast of forthcoming updates. This partnership is poised to enrich Converse’s collection with fresh concepts and vibrant designs, reinforcing its status as a beacon of contemporary culture and creativity with Charli XCX at the helm.