In December 2023, the sports apparel industry was abuzz with the news of Nikola Jokić, a prominent figure in basketball, transitioning his endorsement deal from Nike to the Chinese brand, 361°. His association with Nike was notably marked by his influence on the GT Jump line, making his shift a subject of considerable surprise and discussion among followers and market analysts alike. Subsequently, Jokić was frequently seen sporting 361°’s Big3 Future CQT High sneakers, clearly embracing his new affiliation.
As 2024 approaches, 361° is gearing up to launch the ‘Joker 1,’ Nikola Jokić’s inaugural signature shoe, expected to debut in December. While detailed visuals of the shoe remain under wraps, the Joker 1 is reported to incorporate the innovative Qu!kCQTECH cushioning system, designed to offer superior comfort and swift responsiveness. Another significant feature is its Diamond Grip outsole, meticulously engineered to ensure outstanding traction, which is crucial for basketball footwear.
In addition to the standard model, 361° is set to release the Joker 1 GT, a deluxe version of the shoe which includes advanced enhancements such as QU!KBONE technology for augmented stability and RPU materials aimed at bolstering durability. Both the Joker 1 and Joker 1 GT are slated for a simultaneous release and will be available at 361°’s branded outlets and selected retail partners.
This development marks a pivotal chapter in Jokić’s professional journey with 361°, highlighting a significant transition in his career and his expanding role within the athletic apparel sphere. The launch of these models is highly anticipated by both fans of Jokić and avid basketball enthusiasts, who are keen to witness the impact of these technologically advanced sneakers on the hardwood. This strategic move not only signifies Jokić’s growing stature in the sportswear industry but also underscores his influence on the evolution of basketball gear.