Following the enthusiastic reception of their “University Red” pair, Awake NY and Jordan Brand are preparing to unveil the Jordan Air Ship “Game Royal” this Fall 2024. This release heralds the successful conclusion of Awake NY’s first venture with Jordan Brand and sets the stage for a promising future of continued partnerships. The potential for groundbreaking joint efforts is highly anticipated into 2025 and beyond, highlighting the dynamic synergy between the two iconic entities.
The Jordan Air Ship “Game Royal” features a sophisticated color palette of Sail, Game Royal, and Metallic Platinum. The design begins with a Sail-colored leather upper that provides a clean backdrop for the vibrant details to follow. Each shoe boasts an embroidered “A” on the lateral toe cap, while Metallic Platinum Swoosh logos grace the sides. Royal Blue accents are prominently displayed on the snakeskin-textured ankle collars and the trim of the Swooshes, offering a bold contrast that elevates the overall aesthetic. Unique branding changes include the replacement of the traditional “Nike Air” logo with the Awake NY insignia on the left heel, and a modified Wings logo on the ankle collar, infusing a fresh element of design.
Completing the look, the sneakers feature a vintage-style midsole paired with a durable Gum rubber outsole, ensuring the footwear is not only stylish but also functional. The Awake NY x Jordan Air Ship “Game Royal” is set to launch on November 2, 2024. Initially available exclusively at Awake NY, this model is accessible in men’s sizes and priced at $150 USD, making it a coveted addition to any sneaker enthusiast’s collection.
This collaboration between Awake NY and Jordan Brand is emblematic of both innovation and potential. With the “Game Royal” release, they not only offer a high-quality, desirable product but also forecast a robust collaboration in the future. Stakeholders and fans alike can look forward to more pioneering designs and creative partnerships as this relationship continues to develop.