New Balance is poised to reinvigorate its lineup with the reissue of the 740 model, a nod to a lesser-known classic that debuted in the early 2010s. The resurgence of this model aligns with the rising popularity of technical running shoes, prompting New Balance to reintroduce the 740 with significant enhancements tailored to the contemporary market.
The redesigned 740 model features a streamlined midsole and aesthetic enhancements influenced by the acclaimed 1906R style. This update merges the durability and comfort of leather overlays with the lightweight breathability of mesh fabric, offering an ideal balance of form and function. These improvements are designed to maintain the shoe’s original performance characteristics while infusing it with a fresh, modern appeal.
Recognizing the diverse preferences of its customer base, New Balance will offer the updated 740 in an array of colorways. The initial offerings are scheduled for release during the 2024 holiday season, followed by additional options in early 2025. These sneakers will be available through select retailers and New Balance’s online store.
Each pair will retail for $110 USD, a price point that reflects the shoe’s quality and the brand’s commitment to accessibility. This release is anticipated to capture the interest of both long-standing New Balance enthusiasts and those new to the brand, marking it as a significant addition to the sneaker scene for the 2024 and 2025 seasons.
For those interested in specific versions of the model, the 740 will come in several style codes, including U740PB2, U740FR2, U740WM2, U740WN2, U740BM2, and U740BT2. Each style code corresponds to a unique colorway, further broadening the choices available to consumers and ensuring that there is a style to suit every taste.