In a remarkable fusion of heritage and innovation, New Balance Numeric has collaborated with Chocolate Skateboards to create a reimagined version of the classic 480 silhouette. This partnership celebrates Chocolate Skateboards’ significant 30th anniversary, showcasing their storied presence in the Los Angeles skateboarding scene intertwined with New Balance Numeric’s technical prowess. The campaign is spearheaded by Jordan Trahan, a prominent figure who is endorsed by both brands, symbolizing the deep-rooted connection between the two.
The collaborative collection, known as the Chocolate x New Balance Numeric 480 Pack, features two distinct interpretations of the iconic model. Both variations are meticulously crafted with premium suede uppers complemented by breathable air mesh tongues, ensuring optimal comfort and durability whether used for skateboarding or everyday wear. A hallmark of Chocolate’s aesthetic, vibrant red accents, decorates each design, serving as an homage to the brand’s rich history. Moreover, the high-top iteration of the 480 is adorned with embossed Chocolate flags on the collar, a refined detail that honors this unique collaboration.
Set to be released on October 14, 2024, the Chocolate x New Balance Numeric 480 Pack will be made available through select skateboarding retail outlets as well as online platforms. Each pair will be retailed at $125 USD, presenting an excellent opportunity for skate and sneaker enthusiasts to own a piece of this exclusive collaboration. This union not only merges style with functionality but also pays tribute to the lasting impact of Chocolate Skateboards on skate culture over the last three decades.
As this collaboration introduces two versions, the first being the Chocolate x New Balance Numeric 480 in Sea Salt/Red with the Style Code: NM480SWT, and the second, the Chocolate x New Balance Numeric 480 High in Black/Red, designated by the Style Code: NM480HCH, both slated for release on the same date and priced identically. This launch is poised to capture the attention of both skateboarding aficionados and sneaker collectors alike, marking a pivotal moment in the timeline of both revered entities.
In essence, the collaborative endeavor between New Balance Numeric and Chocolate Skateboards not only encapsulates a celebration of substantial milestones and shared values but also reinforces their commitment to pushing the boundaries of skateboarding footwear innovation. This makes the upcoming release of the 480 Pack a highly anticipated event, promising to deliver exclusivity paired with high-performance design.